Welcome.
Thread & Stack is a creative studio that builds connection.
We help founders build brand marketing campaigns that hit differently - because we start deeper.
It's time for a different type of intelligence.
The old ways are done.
Marketing used to be about human connection.
Then we got distracted by platforms, algorithms, and automation. Dashboards, metrics and data.
We help founders remember what actually converts:
Shared human experiences, and the connection we derive from them.
In a world of AI-generated everything, your humanity is your competitive advantage. We'll help you activate it.
Strategy
"We've made more progress in the past couple months than the past year!"
Brendan has been a dream. We had become a little lost in the chaos of running a start-up, and we really needed some help to strategise our web content and devise a proper product marketing plan.
Brendan understood our business and goals right away. He quickly identified what we needed to focus on and why, delivering a clear roadmap of how to get there.
He totally invigorated us!
Alex Aggidis
Head of Marketing
Fundraising Everywhere
Marketing
"We saw some real improvements in our brand's reach"
Brendan did a fantastic job on our activation.
His fresh ideas really helped in connecting with our audience in a meaningful way.
He was super easy to work with and always kept us in the loop, which I really appreciated.
The campaign turned out great and I'd definitely recommend Brendan to anyone looking to up their campaign game.
Amy Moran
Head of Marketing
Mixergy
Want help with a short term project?
Interim marketing support
Life doesn’t pause — sometimes your team needs a weight lifted.
I offer both fractional support and short project support - so you can control the timeline.
Need your socials covered? Or CRM campaign? The first spark to the final detail, every touchpoint is built to resonate with real behaviours.
Maintain the human edge with AI.
Conscious AI Framework
I've built a framework that centres AI tools around amplifying human creativity, curiosity, and connection - rather than diluting those vital components.
"Okay, let's cut the fluff".
Your AI generated content is rapidly turning your audience away. For every second you achieve speed of output, you also reduce quality.
I can help you retain the quality, output, and speed of delivery - by helping your team instill Concious AI practices.
Curious? Let's talk.
Hey, I'm Brendan
I’ve spent over 12 years working across global enterprises, tech startups, nonprofits, sustainability pioneers, and creative agencies. That breadth has shaped fundraising campaigns, sustainability narratives, and software launches — and taught me the same lesson across sectors: confusion often comes from within. Teams get caught in complexity, trends, or data, and lose sight of the story that really connects.
My work is about building connection between businesses and their customers. I design frameworks that align founder intent with audience needs, making strategy clear, human, and actionable. The result is marketing that resonates with people, not just platforms.
In a world shaped by polycrisis — and amplified by the confusion of early AI adoption — many brands feel pressure to move fast without knowing if they’re moving in the right direction. I take a tech-forward but empathy-first approach: using data, insights and AI innovation while staying grounded in human behaviour and values.
I’m proud to be part of the IMMA Collective, a network of socially conscious consultants and founders, which gives my clients access to specialists in sustainability, design, technology, and more. I’m also a member of Creatives for Climate, a global community driving change through accountable creativity.
Because every brand is already telling a story.
My role is to help you own it — so it builds the connections that matter most: with your audiences, your customers, and the future you’re shaping.
Let's grab a coffee and right the wrongs of the world.
Our Strategy Newsletter
Stacked
Behaviours
Ideas at the intersection of strategy, storytelling, and human psychology. Stack the deck with sharp insights into human behaviour.
Threadwork
Acquisition + Retention Strategy
Evidence vs. Assumption
Journey Map & Funnel Clarity
Data-Driven Insights
True Voice
Your unique tone of voice is ready to convert.
Channel Playbook & Toolkit
Leadership Voice Extraction
Tone Pillars & Spectrum
Brand Therapy
Refresh, renew, expand or repair.
Audience Lens
Rebrand or Refresh
Brand Expansion
Custom
Fractional & Retainer Marketing packages
Cost-Smart Fractional
Embedded Strategy
Content Implementation
Conscious AI
Human-centric AI content strategy
Retained Human Edge
Content Cycles
AI Power Ups
Threadwork
Acquisition + Retention Strategy
Data-Driven Insights
Evidence vs. Assumption
Journey Map & Funnel Clarity
True Voice
Your unique tone of voice is ready to convert.
Tone Pillars & Spectrum
Channel Playbook & Toolkit
Leadership Voice Extraction
Brand Therapy
Refresh, renew, expand or repair.
Brand Expansion
Audience Lens
Rebrand or Refresh
Custom
Fractional & Retainer Marketing packages
Content Implementation
Cost-Smart Fractional
Embedded Strategy
Conscious AI
Human-centric AI content strategy
AI Power Ups
Retained Human Edge
Content Cycles
Authentic tone
True Voice
A founder-aligned messaging framework that works.
What it is
A human-centric messaging framework rooted in tangible intent, authentic storytelling, and built to support modern (AI powered) content cycles and journeys.
The old ways are done.
It's time for a different type of intelligence.
Marketing used to be about human connection.
Then we got distracted by platforms, algorithms, and automation. Dashboards, metrics and data.
We help founders remember what actually converts:
Shared human experiences, and the connection we derive from them.
In a world of AI-generated everything, your emotional intelligence is your competitive advantage.